Pricing

No Subscription. Lifetime Access.

Get the entire PLAYBOOK90 system for one payment.
All the plays. All the tools. Yours forever.

Get a Lifetime Pass for the Lowest Price It Will Ever Be

Run the first 10 plays for free.
Then Pay Once. Lifetime Access.
No Subscription.

1Beta: join free now for feedback; keep it free at v1 launch
2Pre-order: $297 locks lifetime founding access (first 100)
3Launch: $497, then $997 regular
$997 regular  ·  $497 launch
$297
Pre-Order Price
▶ Start Now For Free
One payment, or split into 3 · No subscription
The Difference

Going It Alone vs. PLAYBOOK90.

Everything you're missing on the left. Everything you get on the right.

Without
PLAYBOOK90
With
PLAYBOOK90
The Cycle You'll Break
Watching another video instead of starting
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✓
Buying yet another course
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✓
Staring at your idea, not knowing step one
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✓
Waiting until you "feel ready"
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✓
Researching forever, building nothing
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✓
Telling yourself you can't afford to start
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✓
Worrying what people will think
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✓
Stalling because "someone already does it"
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✓
Clarity & Validation
A clear, validated business idea
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✓
Your problem, solution & offer pressure-tested before you build
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✓
One specific business to build, not endless options
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✓
Your numbers known: pricing, margins, costs
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✓
Knowing What To Do
Exactly what to do each day
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✓
A proven step-by-step 90-day sequence
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✓
One play a day, no overwhelm
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✓
A clear finish line: real sales by Play 90
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✓
Actually Doing It
Accountability that won't let you stall
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✓
Proof-of-work gates: you can't skip the hard parts
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✓
Escape Tutorial Hell: stop consuming, start executing
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✓
Momentum that compounds daily
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✓
Coaching & Support
AI Coach B. · 24/7, every play
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✓
Honest feedback on your offer & documents
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✓
Coach B. Daily, the podcast & Call Coach B.
✕
✓
Tools That Do the Work
35 business books distilled into plays
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✓
Calculators, compliance checklist & resources
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✓
Sales tracker & scoreboard
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✓
A feed personalized to your business
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✓
The Deal
Lifetime access: yours forever
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✓
No subscription
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✓
One payment (or split into 3)
✕
✓
The System

One System. Idea to Business.

Free tools get your idea right. The Playbook builds the business. PB90+ takes your business to the next level. One System for building your business that scales with you.

The Pre-Season
Free Tools
Test and Refine your idea with The Idea Test and Idea Conditioning programs.
For: anyone with an idea (or none yet)
›
The Season
PLAYBOOK90
90 plays, four quarters, AI Coach B., the Toolbox & Library. One play a day to a real business.
For: founders who are new operators
›
The Post Season · Coming Soon
PB90+
Advanced plays for founders who already have a business they want to optimize and scale, from $100K to $3M+ revenue.
For: founders who are experienced owners
Frequently Asked Questions

Straight Answers.

PLAYBOOK90 is launching with the Service track: built for founders who sell their time, skill, and competence directly to customers: cleaning, lawn care, pressure washing, mobile detailing, junk removal, handyman, photography, and the like. If you're starting from zero or stuck before your first sale, this is built for you.
Not yet. PLAYBOOK90 is launching with the Service track first. Tracks for makers and physical products, digital products, dropshipping and e-commerce, and content channels are on the way. Tell us which one you want and we'll email you the moment it launches.
No. PLAYBOOK90 is built specifically for first-time founders. The plays start at zero: no assumed knowledge, no jargon, no prerequisites. If you have a skill or product idea and you want to turn it into income, you have everything you need to start.
AI Coach B. is available on every play. Ask what the play means, how to apply it to your specific business, or what to do when you hit a wall. Coach B. knows your business context and the full PLAYBOOK90 system. You're not alone on the field.
No. PLAYBOOK90 is one payment, no subscription, ever. Beta and Founding QBs get a Lifetime Pass: forever access to all 90 plays, the library, the toolbox, the feed, and Coach B. Pay once and it's yours.
Play 90 is the Touchdown: a validated offer, paying customers, and a real business that's operational, not just a first sale. Your record stays in your stadium permanently, and your Lifetime Pass keeps the whole system yours to revisit and re-run any time. PLAYBOOK90+ is available for QBs who want to keep building past the first season.

Business is a Game.
The Game Starts with You.

Get in the Game