The Anti-Course

Stop Studying Business.
Start Building Yours.

PLAYBOOK90 is the tool you need to finally make your business idea a reality. It's a step-by-step execution manual that tells you exactly what to do, exactly when to do it.

Learn More ↓
90 Daily Plays
35 Books Distilled
0 Theory. Just Plays.
PLAYBOOK90 app: Q1 Validate plays screen
Built for New Entrepreneurs
Step by Step Action Plan
Built on 35 Business Books
Never Get Stuck Again
Get in the Game
The Problem

You Read The Books You Watched the Videos You Took the Courses You Haven't Built Anything.

Where You Are Now
  • —200 hours of podcasts, zero revenue
  • —Every framework memorized, no action taken
  • —Another book started, another tab open
  • —Still waiting for the right moment to begin
  • —The idea is real. The business isn't. Not yet.
After PLAYBOOK90
  • ✓First paying customer secured
  • ✓Offer validated with real market feedback
  • ✓Business infrastructure built and running
  • ✓Systems in place to find the next customer
  • ✓First sale by halftime. Real business by Play 90.
The Program

90 Plays. Four Quarters.
One Season.

The Playbook is broken down into 4 Quarters. Each Quarter has a goal, and specific plays you run in order. No skipping. Each quarter builds on the last until you have validated, launched, scaled, and optimized your business.

Q1 · Plays 1–22
Validate
22 Plays
Prove the idea is real before you build anything. Talk to real people. Find the pain worth solving. Lock in your offer.
Q2 · Plays 23–45
Launch
23 Plays
Get to your first paying customer. Build your acquisition system. The first sale is the proof of concept, and it happens by the end of Q2.
Q3 · Plays 46–67
Scale
22 Plays
Build the machine. Systematize delivery. Add the tools and processes that make growth possible without chaos.
Q4 · Plays 68–90
Optimize
23 Plays
Run it efficiently. Refine pricing, tighten offers, reduce friction. Play 90 is the Touchdown: a real business, not a side hustle.
The Origin

Built To Win. Not To Theorize.

Created by Coach B., the coach in your corner. He took everything he knows about getting founders and players to win and combined it with the lessons of 35 of the best business books ever written to build PLAYBOOK90: a play for every step, in a voice that tells you the truth and gets you moving.

Inside The App

Everything You Need.
Nothing You Don't.

The app is your stadium, a place built for your wins. With features that help you run the plays and build your business.

There is no other app like this in existence.

PLAYBOOK90 app screen
Your Locker
Your home base: season stats, Vital Five, progress, trophies, and momentum at a glance.
The Field
Your 90 plays, organized by quarter. One active at a time: huddle, the play, the why, the action. Run it. Move on.
AI Coach B.
A digital version of the Playbook90 creator. In the app, AI Coach B. is your 24/7 coach, available every play. It knows the playbook, where you're stuck, and how to help you win.
Tool Box
Calculators, the compliance checklist, and resources to price, plan, and run your business.
The Library
35 of the best business books, distilled to their core problem, shift, and go-deeper. Every book linked to the play it supports.
The Feed
Your daily intel: news and updates tuned to your business so you never miss what matters.
The Pre-Season

Start Free. Get Your Idea Right.

Before you run the plays, the pre-season gets your idea right, for free. No card. No commitment.

01
The Idea Test
Seven questions, scored out of 30. Find out whether to start PLAYBOOK90 now or condition your idea first. No signup required.
02
Idea Conditioning
Draft your problem, solution, and offer. Turn a vague idea into something you can run.
03
The Scouting Report Soon
AI Coach B. scores your offer and sharpens it with honest feedback and real fixes, until it's locked and ready.
▶ Take the Idea Test · Free
The Truth
You've been studying books.
Now it's time to run The Playbook.

You've consumed more business content than most CEOs will in a career. You know Hormozi's offer framework. You've read The 4-Hour Workweek. You've listened to 300 episodes of the same podcast. You still haven't made your first sale.

You have the knowledge. You just need the execution. Every podcast episode you listen to is another hour you didn't spend on the field. You don't need more knowledge. You need more action.

PLAYBOOK90 doesn't give you more to learn. It gives you 90 plays to run. Exactly what to do. Exactly when to do it. No theory, just the play, and Coach B. in your corner on the days you don't feel like it. Run at least one per day and you'll have a real business in 90 days.

Business is a game. Either you're in the game playing to win, or you're in the stands watching your life pass you by. Only you can decide.

— Coach B.Always Be Quarterbacking.
The System

One System. Idea to Business.

Free tools get your idea right. The Playbook builds the business. PB90+ takes your business to the next level. One System for building your business that scales with you.

The Pre-Season
Free Tools
Test and Refine your idea with The Idea Test and Idea Conditioning programs.
For: anyone with an idea (or none yet)
›
The Season
PLAYBOOK90
90 plays, four quarters, AI Coach B., the Toolbox & Library. One play a day to a real business.
For: founders who are new operators
›
The Post Season · Coming Soon
PB90+
Advanced plays for founders who already have a business they want to optimize and scale, from $100K to $3M+ revenue.
For: founders who are experienced owners
Frequently Asked Questions

Straight Answers.

PLAYBOOK90 is launching with the Service track: built for founders who sell their time, skill, and competence directly to customers: cleaning, lawn care, pressure washing, mobile detailing, junk removal, handyman, photography, and the like. If you're starting from zero or stuck before your first sale, this is built for you.
Not yet. PLAYBOOK90 is launching with the Service track first. Tracks for makers and physical products, digital products, dropshipping and e-commerce, and content channels are on the way. Tell us which one you want and we'll email you the moment it launches.
No. PLAYBOOK90 is built specifically for first-time founders. The plays start at zero: no assumed knowledge, no jargon, no prerequisites. If you have a skill or product idea and you want to turn it into income, you have everything you need to start.
AI Coach B. is available on every play. Ask what the play means, how to apply it to your specific business, or what to do when you hit a wall. Coach B. knows your business context and the full PLAYBOOK90 system. You're not alone on the field.
No. PLAYBOOK90 is one payment, no subscription, ever. Beta and Founding QBs get a Lifetime Pass: forever access to all 90 plays, the library, the toolbox, the feed, and Coach B. Pay once and it's yours.
Play 90 is the Touchdown: a validated offer, paying customers, and a real business that's operational, not just a first sale. Your record stays in your stadium permanently, and your Lifetime Pass keeps the whole system yours to revisit and re-run any time. PLAYBOOK90+ is available for QBs who want to keep building past the first season.

Business is a Game.
The Game Starts with You.

Get in the Game